What’s “over dosing”?

Over dosing is including a high amount of low-grade active material in a product, with the hope that at least some will be absorbed by the body. Ingenious Beauty uses a molecularly accurate dose of high quality active materials in its products so as to maintain higher absorption levels and high levels of effectiveness.

What’s Da? (molecular weight)

Da stands for Dalton, which is a unit of measurement of molecular weight. The average Dalton weight of the marine collagen peptide used by Ingenious Beauty is below 2,000 Da, many other brands use a collagen peptide of 5,000 Da or higher, and this larger molecule means the collagen is often too large to be absorbed by the small intestine before it has been broken down into constituent amino acids by the body’s digestive processes. By contrast, 2,000 Da, is an ideal molecular weight for the rapid absorption and bioavailability of collagen peptide.

How does natural Astaxanthin work to protect from UV damage, and does it protect from ground level ozone?

One of the main causes of ageing, UltraViolet rays, induce the production of in situ radical oxygen species (ROS) also known as free radicals. Free radicals destroy the collagen matrix in the dermis. UVA rays are responsible for much of the damage done by photo-ageing, they penetrate deep into the dermis where the damage to collagen fibres leads to wrinkle formation.

Natural Astaxanthin naturally reduces free radicals (ROS) in the body, whilst also protecting the cells against oxidation; unlike other antioxidants, due to its unique molecular structure Natural Astaxanthin can never become a pro-oxidant in the body. In this way, natural Astaxanthin protects the body from solar radiation and free radical pollutants.

What is a carotenoid?

Carotenoids are organic red, orange and yellow pigments that are found in the chloroplasts and chromoplasts of plants and some other photosynthetic organisms. Carotenoids serve two key roles in plants and algae: they absorb light energy for use in photosynthesis, but more importantly they protect chlorophyll from photo (sun) damage. Studies show they have a similar affect in the human body. Astaxanthin is the most powerful carotenoid known to science, it is considered 6000 times stronger than Vitamin C.

What does enteric mean?

An enteric capsule is resistant to the pH of stomach acid. Our capsule bypasses the stomach’s digestive process and is delivered whole to the small intestine. It then responds to the change in pH of the small intestine and disintegrates: safely delivering the ingredients directly to the small intestine; this is where nutrient absorption in the body occurs (not in the stomach; that’s where food is digested, i.e. ‘broken down’).

What is bioavailability?

In pharmacology, bioavailability (BA) is a subcategory of absorption. Essentially this means how much of the supplement’s contents are able to be absorbed before they are broken down by your body’s digestive processes. All our supplements have been specially formulated to ensure your body is able to derive maximum benefit.

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