What is a carotenoid?

Carotenoids are organic red, orange and yellow pigments that are found in the chloroplasts and chromoplasts of plants and some other photosynthetic organisms. Carotenoids serve two key roles in plants and algae: they absorb light energy for use in photosynthesis, but more importantly they protect chlorophyll from photo (sun) damage. Studies show they have a similar affect in the human body. Astaxanthin is the most powerful carotenoid known to science, it is considered 6000 times stronger than Vitamin C.

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